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Research papers

Brand, style, territories

This paper addresses the importance of brands (particularly clothing brands) and their symbolic capital to youth in suburban Paris.

Catalogue: Ethnic Marketing 2000
Authors: Danielle Greenfield, Serge Laminana
Company: SORGEM IMR
July 1, 2000
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Citation

Greenfield and Laminana (2000a, July 01). Brand, style, territories. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-style-territories